The task of the sales department is usually to improve sales without changing the products. Most sales personnel waste a lot of sales opportunities, but only because they will make the following 12 simple mistakes, which can be corrected through training and management. How to increase sales by 50% seems to be a very difficult task. However, the solution is simple.

1. Don't know their products.
Not knowing the sales of their products is incompetent sales. Managers who do not give strict product training to their subordinates are incompetent managers.

2. Not listening to customers, eager to promote products.
Please remember this famous saying: "It is much easier to sell what a customer wants than to let him buy what you have."
3. Not good at "up selling".
If a man comes to buy a fishing hook, can you sell him a fishing boat? If you can't sell him a fishing boat, can you sell him a fishing rod? In many cases, selling expensive products is better than selling cheap ones, and certainly more valuable.

4. I have no confidence in myself.
If you don't have confidence, you won't get good results.

5. Didn't understand the key points of sales promotion.
The key point is to let the customer know your product, understand the benefits, trust you, dispel the customer's doubts, and ask the customer to make a decision.

6. Make one effort and give up. This is the most foolish thing to do.
This is the most foolish thing to do. Sales success usually requires 4 to 11 customer contacts. Giving up here is like giving up all your previous efforts.

7. Although I tried many times, I always used the same way.
The result, of course, is to annoy customers and approach them in a different way, which can greatly improve the probability of success.

8. Not good at allocating their time.
The time is equally distributed among all customers. I don't know whether customers are big or small. The salesmen with high sales are usually not the ones with the largest number of customers, but the ones who can catch important customers.

9. Don't reflect on your own practices every day.
Every sales method has a life span. Good sales summarize every day, reflect every day, and try new methods constantly.

10. Not good at learning from good colleagues.
There is usually a gap of 3-6 times between good and bad sales performance in the same company. Learn a few moves from people who have done well, and you can double the original poor sales performance.

11. Indefinite performance and input objectives.
Sales without goals will certainly not achieve results. Being rejected is a painful thing for many people. Therefore, sales personnel must set themselves the minimum investment every day.) How much time to talk to customers, how many customers to visit, etc.). No input, no output.

12. Do not cultivate long-term relationships with customers.
It's only when you sell something that you think of the customer. It's perfectly normal for the customer to ignore you.
It should not be difficult to increase the return rate of old customers by 10%;
It should not be difficult to increase the total number of new customers by 10%;
It should not be difficult to increase the number of customers' purchases by 10%;
It should not be difficult to increase the frequency of customers' purchase by 10%;
50% increase in sales! This is absolutely not difficult to do!